As you’re fleshing out your website with content and media, it’s important to keep some key tips in mind.

1. Write for every audience - don’t make customers use a dictionary to understand what you’re trying to say

2. Include a picture of yourself - This is especially important if you have a service based business You’ll want a clear, professional picture where you look sharp and aim for 500x500 pixels to get the best resolution. Customers like to see your smiling face more than a business logo. Consider investing on a professional headshot.

3. Use social media - Social media channels can be used alongside your website to distribute information and create extra buzz or user engagement. Use high-quality photos and other forms of media to grab your customers’ attention like videos about your business, or how to use your products or services.

4. Ask around for input -Find out what your friends or even customers think about your website to get fresh perspectives on what works and what needs tweaking

5. Know your flow - Understand data like how many people are visiting your site and what pages people spend the most time on so you can focus your energy wisely

6. Keep your website updated - Update prices, tell your customers about discontinued products/services

7. Use professionals - An unprofessional website can potentially put customers off, so hire developers, designers or photographers when you need them

8. Test the page across different devices - Keep mobile and tablet users in mind

9. Contact info - Make sure your contact details are correct and easy for your customers to find.

10. Search engine optimisation (SEO) - Make your website easy for search engines, such as Google, to find. This is called search engine optimisation (SEO). A web developer can help you with SEO for your website.

For more information, check out this article on Good Design Practices.