How to design a business that solves your customer's problems

Understanding your customer’s problems will greatly impact what business to build and how well you build it. Start a business that will solve a real problem people actually have to increase your chances of success.

Customer segmentation

Learn to group your customers and assign characteristics that distinguish them from one another.

Customer types - define your target audience

Your target audience, or customer types, defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.

Customer survey

Find people who you think have the problems your business will solve. Reach out to these people and set up a time to either call or meet face-to-face for an “interview”. This information is crucial to how you develop your product or service!

Customer relationship management tool

In order to keep track of your customers and their feedback, it’s helpful to have a central database of information in something like a customer relationship management, or CRM.

Customers