Understanding your customer’s problems will greatly impact what business to build and how well you build it. Start a business that will solve a real problem people actually have to increase your chances of success.
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Learn to group your customers and assign characteristics that distinguish them from one another.
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While marketing segmentation distinguishes people according to their buying behaviors, mindset segmentation identifies people based on their emotional desires and expectations.
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Your target audience, or customer types, defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.
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Find people who you think have the problems your business will solve. Reach out to these people and set up a time to either call or meet face-to-face for an “interview”. This information is crucial to how you develop your product or service!
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In order to keep track of your customers and their feedback, it’s helpful to have a central database of information in something like a customer relationship management, or CRM.
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