Customer segmentation

Learn to group your customers and assign characteristics that distinguish them from one another.

While marketing segmentation distinguishes people according to their buying behaviors, mindset segmentation identifies people based on their emotional desires and expectations.

Customer types - define your target audience

Your target audience, or customer types, defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.