How to design a business that solves your customer's problems

Understanding your customer’s problems will greatly impact what business to build and how well you build it. Start a business that will solve a real problem people actually have to increase your chances of success.

Customer segmentation

Learn to group your customers and assign characteristics that distinguish them from one another.

Customer segmentation through mindsets

While marketing segmentation distinguishes people according to their buying behaviors, mindset segmentation identifies people based on their emotional desires and expectations.