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Browse All Topics Accounting and Finance Branding Build a Team Business Basics Business Plan Customers Design a Service Develop a Product Find a Mentor Funding How to Network Marketing and Sales Online Presence Pitch an Idea Rethinking Professionalism Rules and Regulations Run Your Business Strategy
Competitive Analysis Guide Elevator Pitch Worksheet One Page Business Plan Pitch Deck Template Startup Budget Value Proposition Template Customer Segmentation Worksheet
ARTICLES Browse All Topics Accounting and Finance Branding Build a Team Business Basics Business Plan Customers Design a Service Develop a Product Find a Mentor Funding How to Network Marketing and Sales Online Presence Pitch an Idea Rethinking Professionalism Rules and Regulations Run Your Business Strategy TOOLS Competitive Analysis Guide Elevator Pitch Worksheet One Page Business Plan Pitch Deck Template Startup Budget Value Proposition Template Customer Segmentation Worksheet Start a Business
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Cash flow statement
Accounting and Finance
Cash flow statement
Accounting and Finance

Estimate your expected net profit or how much money you will actually make.

Accounting and Finance
Startup budget
Accounting and Finance
Startup budget
Accounting and Finance

Learn to how to estimate the costs of starting a business aka creating a startup budget and review our list for typical business expenses.

Accounting and Finance
What's the difference between a PO, an Invoice, and a Sales Receipt?
Accounting and Finance
What's the difference between a PO, an Invoice, and a Sales Receipt?
Accounting and Finance

Learn about the importance of purchase orders, invoices, payment terms and sales receipts and create an invoice template that meets your business needs.

Accounting and Finance

Featured
Building a brand
Branding
Building a brand
Branding

These steps are naming the business, creating a tagline, figuring out how to talk about the business to other people, creating a logo, designing how the business looks (i.e. colors, style, etc.).

Branding

Featured
Hiring someone to help you with your business
Build a Team
Hiring someone to help you with your business
Build a Team

Make a list of the most important tasks you need help with, things you don’t have the experience or don’t know how to do, and things you simply don’t want to do.

Build a Team
How to write a job description
Build a Team
How to write a job description
Build a Team

A job description is a useful, plain-language tool that explains the tasks, duties, function and responsibilities of a position.

Build a Team
How to interview candidates
Build a Team
How to interview candidates
Build a Team

Having an established process for interviewing candidates will help you identify the best candidate quickly.

Build a Team

Featured
Value proposition
Business Plan
Value proposition
Business Plan

A value proposition is a short sentence used to explain the benefits (or value) of a business, product or service to customers.

Business Plan
1-page business plan
Business Plan
1-page business plan
Business Plan

If you’re writing your initial ideas or you’re using it for yourself (and potential partners), the One Page Business plan version is right for you!

Business Plan
Detailed Business Plan
Business Plan
Detailed Business Plan
Business Plan

If you to create a very detailed business plan or you’re going to use the plan to search for potential bank loans or equity capital from a potential investor, then the Business Plan Outline is right for you!

Business Plan

Featured
How to design a business that solves your customer's problems
Customers
How to design a business that solves your customer's problems
Customers

Understanding your customer’s problems will greatly impact what business to build and how well you build it. Start a business that will solve a real problem people actually have to increase your chances of success.

Customers
Customer segmentation
Customers
Customer segmentation
Customers

Learn to group your customers and assign characteristics that distinguish them from one another.

Customers
Customer types - define your target audience
Customers
Customer types - define your target audience
Customers

Your target audience, or customer types, defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.

Customers
Customer survey
Customers
Customer survey
Customers

Find people who you think have the problems your business will solve. Reach out to these people and set up a time to either call or meet face-to-face for an “interview”. This information is crucial to how you develop your product or service!

Customers
Customer relationship management tool
Customers
Customer relationship management tool
Customers

In order to keep track of your customers and their feedback, it’s helpful to have a central database of information in something like a customer relationship management, or CRM.

Customers



Featured
How to ask someone to be your mentor
Find a Mentor
How to ask someone to be your mentor
Find a Mentor

Many people express fear at the prospect of asking a total stranger for help as a prospective mentor. But by asking a prospective mentor for help, you’re letting them know you admire them for what they do and that their career is in demand.

Find a Mentor
How to deal with rejection
Find a Mentor
How to deal with rejection
Find a Mentor

Rejection is an almost unavoidable aspect of being human. In this article, we highlight some powerful personal strategies for how to deal with rejection.

Find a Mentor
Best Practices for the Mentee
Find a Mentor
Best Practices for the Mentee
Find a Mentor

Use these guidelines and tips to grow and strengthen your mentor-mentee relationship!

Find a Mentor

Featured
How to start a business with no money
Funding
How to start a business with no money
Funding

While some entrepreneurs are blessed to have a team of investors lined up around the corner or an aunt with deep pockets, not having money is no excuse. By knowing your product or service, understanding the basics for your business, and knowing where you’re headed, you can bootstrap your way to a successful business.

Funding
Small business loans
Funding
Small business loans
Funding

Loans are exactly that, money you borrow from someone else in the form of personal loans and and bank loans. Learn several small business loan options and the advantages and disadvantages for each!

Funding
Investor pitch deck
Funding
Investor pitch deck
Funding

A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.

Funding

Featured
What is social capital?
How to Network
What is social capital?
How to Network

Social capital is the network of relationships and connections between people that allow individuals and societies to be more successful. It is sometimes called human capital or social network.

How to Network

Featured
Create a marketing plan
Marketing and Sales
Create a marketing plan
Marketing and Sales

Your target marketing plan is a plan of action designed to promote and sell a product or service, reach customers, and build brand awareness and loyalty.

Marketing and Sales
16 ways to sell
Marketing and Sales, 16 Ways to Sell
16 ways to sell
Marketing and Sales, 16 Ways to Sell

As you look at the 16 Ways to Sell your product or service, think of which ones you would use, and when. We’ve also created four key steps to help your marketing and sales strategy succeed.

Marketing and Sales, 16 Ways to Sell


Featured
How to write an elevator pitch
Pitch an Idea
How to write an elevator pitch
Pitch an Idea

An elevator pitch is a short explanation of your business, which you should be able to complete in the span of one elevator ride. It includes a basic description of your business and what makes it different and special.

Pitch an Idea


Featured
Licenses and permits
Rules and Regulations
Licenses and permits
Rules and Regulations

There’s a high chance that you will need some sort of permit or approval from the federal government. At the local and state level, there may be more specific requirements for permits, like for restaurants or retail vendors.

Rules and Regulations

Featured
Project management for business
Run Your Business
Project management for business
Run Your Business

Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements - your business is a project

Run Your Business
Communication management
Run Your Business
Communication management
Run Your Business

Communications management describes the methodology that will be used for managing communications, in this case, within your business.

Run Your Business

Featured
SMART goals
Strategy
SMART goals
Strategy

We’re going to learn a method for helping you set specific goals for yourself as well as a method for how to achieve them - SMART goals and the SPAR Goal-Attainment Process.

Strategy
What is a SWOT analysis?
Strategy
What is a SWOT analysis?
Strategy

SWOT analysis is study undertaken by an individual or business to identify its internal strengths and weaknesses, as well as its external opportunities and threats or those of competitors.

Strategy
Competitor research - identify your competition
Strategy
Competitor research - identify your competition
Strategy

Competitor research is the backbone of a strong marketing strategy. After all, if you can’t identify your competitors and their marketing tactics, you’ll struggle to differentiate yourself and your product from the crowd.

Strategy
How to do a competitive analysis
Strategy
How to do a competitive analysis
Strategy

Competitive analysis is the act of analyzing your competitors’ behavior and actions.

Strategy
Grand opening ideas
Strategy
Grand opening ideas
Strategy

A grand opening is a social event that is intended to introduce the community to a new business.

Strategy
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