Customers
Understanding your customer’s problems will greatly impact what business to build and how well you build it. Start a business that will solve a real problem people actually have to increase your chances of success.
Learn to group your customers and assign characteristics that distinguish them from one another.
While marketing segmentation distinguishes people according to their buying behaviors, mindset segmentation identifies people based on their emotional desires and expectations.
Your target audience, or customer types, defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.
Find people who you think have the problems your business will solve. Reach out to these people and set up a time to either call or meet face-to-face for an “interview”. This information is crucial to how you develop your product or service!
In order to keep track of your customers and their feedback, it’s helpful to have a central database of information in something like a customer relationship management, or CRM.