Completing Section 1 of this guide will help you:

• Understand why you want to start a business

• Take stock of the time, money, and other resources you currently have to work with

• Make a commitment and begin testing your idea by talking to others, then record goals and set measures of success

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Completing Section 2 of this guide will help you:

• Describe your business idea and ideal customers

• Dive into how your customers think and what they want

• Take stock of the competitive landscape

• Survey potential customers

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