Your target marketing plan is a plan of action designed to promote and sell a product or service, reach customers, and build brand awareness and loyalty.

Marketing and Sales

Create a sales plan

Marketing and Sales

A sales plan outlines all activities that lead to selling your products or services. It sets sales targets and tactics for your business, and identifies the steps you will take to meet sales goals for the year.

Marketing and Sales

How to advertise your business online

Marketing and Sales

Digital advertising is a subset of digital marketing and it comes into play when you use the internet and digital channels to advertise your products or services or business or brands.

Marketing and Sales

First 10 customers

Marketing and Sales

As you’re selling, you’ll want to keep your early customers updated with the latest and greatest. Reach out to them via email or phone to ask how they’re enjoying their purchases or services.

Marketing and Sales

Marketing and Sales, 16 Ways to Sell

16 ways to sell

Marketing and Sales, 16 Ways to Sell

As you look at the 16 Ways to Sell your product or service, think of which ones you would use, and when. We’ve also created four key steps to help your marketing and sales strategy succeed.

Marketing and Sales, 16 Ways to Sell

Direct sales

Marketing and Sales, 16 Ways to Sell

Make a list of people & businesses who you think want to purchase your product or service, and then go sell them on your idea in person or over the phone!

Marketing and Sales, 16 Ways to Sell

Partners

Marketing and Sales, 16 Ways to Sell

There can be 2 kinds of partners: your personal connections who might be willing to tell their friends and family about your business; and existing businesses, clubs, nonprofits, organizations etc. who may be able to partner with you.

Marketing and Sales, 16 Ways to Sell

16 Ways to Sell, Marketing and Sales

PR and publicity

16 Ways to Sell, Marketing and Sales

Talk to people who are involved with TV news reporting, popular online blogs, newspapers or organizations with large communities who would be willing to feature your business or write a story about you.

16 Ways to Sell, Marketing and Sales

Marketing and Sales, 16 Ways to Sell

Events

Marketing and Sales, 16 Ways to Sell

Consider how you can either go to other people’s events, or throw your own launch event, to show more people your business and your great products & services!

Marketing and Sales, 16 Ways to Sell

16 Ways to Sell, Marketing and Sales

Physical ads

16 Ways to Sell, Marketing and Sales

Think about where you see ads around your community. Some places you should consider are bus stops, inside trains, benches, your local newspaper and billboards.

16 Ways to Sell, Marketing and Sales

Speaking events

16 Ways to Sell, Marketing and Sales

Get out into the community and start speaking meetings and events.

16 Ways to Sell, Marketing and Sales

Community

16 Ways to Sell, Marketing and Sales

Host meetings or start engaging conversations on social media to show people how your business is active and helpful. It’s never too early to begin business and brand loyalty.

16 Ways to Sell, Marketing and Sales

Marketing and Sales, 16 Ways to Sell

Trade shows

Marketing and Sales, 16 Ways to Sell

Meeting people face-to-face is a powerful way to communicate the benefits of your business. Find a list of trade shows near you or around the country and sign-up!

Marketing and Sales, 16 Ways to Sell

16 Ways to Sell, Marketing and Sales, Digital Marketing

Social media

16 Ways to Sell, Marketing and Sales, Digital Marketing

Use your Facebook, Instagram and Twitter accounts to engage customers.

16 Ways to Sell, Marketing and Sales, Digital Marketing

Digital Marketing, 16 Ways to Sell, Marketing and Sales

Sell online with online platforms

Digital Marketing, 16 Ways to Sell, Marketing and Sales

There are many online marketplaces, or ecommerce platforms, to sell your products and services. Each of them has its own monetization strategy, audience, benefits to sellers, and specific products to sell on them.

Digital Marketing, 16 Ways to Sell, Marketing and Sales

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Email marketing

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Create a list of emails of everyone you know, put their information in a Google Spreadsheet or Excel Document, or use a free service like Mailchimp.

Marketing and Sales, 16 Ways to Sell, Digital Marketing

16 Ways to Sell, Marketing and Sales, Digital Marketing

Search Engine Marketing (SEM)

16 Ways to Sell, Marketing and Sales, Digital Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

16 Ways to Sell, Marketing and Sales, Digital Marketing

Search Engine Optimization (SEO)

16 Ways to Sell, Marketing and Sales, Digital Marketing

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

16 Ways to Sell, Marketing and Sales, Digital Marketing

16 Ways to Sell, Marketing and Sales

Blogs

16 Ways to Sell, Marketing and Sales

A blog is a collection of content that is organized repetitively. This content can take the form of basic words, copy, as well as rich media like audio, video, and embeddable objects.

16 Ways to Sell, Marketing and Sales

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Viral and guerrilla marketing

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Guerrilla or viral marketing campaigns aim to strike the consumer at a more personal and memorable level. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines.

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Content marketing

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Content Marketing involves you becoming a teacher (of sorts…) in your business field.

Marketing and Sales, 16 Ways to Sell, Digital Marketing

Marketing and Sales

Social media marketing

Marketing and Sales

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Marketing and Sales