Mission statement

A mission statement states the purpose of your company. When thinking about your mission, ask yourself why you started this venture in the first place.

BrandingCommon People UnitedJune 12, 2019article, Branding, mission and vision, mission statement

Vision statement

A vision statement states what you aspire your company to become. When thinking about your vision, ask yourself what benefits your company or organization provides that changes the world or marketplace.

BrandingCommon People UnitedJune 12, 2019article, Branding, mission and vision, vision statement

Branding guidelines

Below, we’ve summarized the 22 Laws of Branding. Use these laws as guidelines to help you as you build your business brand.

BrandingCommon People UnitedJune 11, 2019article, branding guidelines, branding

Create a tagline for your business

A tagline is a short, powerful phrase that is permanently associated with your business. It represents the tone and feeling you want for your products or services.

BrandingCommon People UnitedJune 10, 2019tagline, article

Color psychology

Color psychology is the idea that colors evoke feelings, and that’s a powerful tool for you to harness in the logo and colors for your brand.

BrandingCommon People UnitedJune 10, 2019article, color psychology, brand colors

Create a logo

A logo is a visual element that represents your business .

BrandingCommon People UnitedJune 10, 2019logo, article